The flag will be flown for Coventry and Warwickshire in Switzerland next week to attract more conference business to the area.

Coventry and Warwickshire Promotions, the independent company set up to promote the city and its surrounding region will be taking a stand at one of the world’s biggest conference and meetings shows. 

They will be showing off the facilities the city has to offer at the  three-day European Incentive and Business Travel & Meetings Exhibition in Geneva from 23-25 May.

The company will be joined at EIBTM by partners Warwick Conferences, the business meetings arm of Warwick University, and British Airways operator Maersk Air Ltd.

Maersk Air launched a new service between Birmingham and Geneva last year.

Warwick Conferences, already one of Britain’s top university conference and meetings businesses, is seeking to raise its global profile.

Appointments have been booked with groups and individual conference buyers from the United States, Germany, France, Hungary and the UK, all of whom have expressed an interest in what Coventry and Warwickshire have to offer.  

Penny Tyler, Sales Manager for Coventry and Warwickshire Promotions, said:

“We need to be in Geneva to flag up our interest in getting international business.

“We attended EIBTM for the first time last year and made some good contacts and now our aim is to put Coventry and Warwickshire on the map as a destination for international conferences and travel.”
  

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