An operation to expose shop-keepers prepared to sell cigarettes to under-age teenagers failed to ignite when most of the traders approached failed to take the bait.

Trading Standards officers in Coventry sent two volunteer boys into 13 shops in the city to buy cigarettes on 7 October.

Two shops could now face prosecution after allowing the transaction to go ahead. The others all refused to sell the cigarettes.

Cllr John McNicholas, cabinet member (Environmental Services) said:

“I’m very pleased that the majority of retailers are showing a responsible attitude towards ensuring cigarettes are not sold to under age children.

“This is our first test purchasing operation and something we are keen to continue to ensure our children’s health is put before traders’ profit.”

Trading Standards officers will interview the two retailers before presenting a report to councillors, who will decide whether they should be prosecuted.

The next operation being lined up is into the illegal sale of fireworks, lighter refills and videos.

Any parents who would be willing for their children to work in this should contact John Thomas on 024 7683 1885.