[02
OCT 00] COVENTRY CITY COUNCIL NEWS
Public Vote For Wavy Hair
BY
ANTONY HOPKER
Coventry
City Council is a step nearer
choosing its new look after members of the public picked their
favourite option.
More
than 80 per cent of the 1800 people who replied to a slip asking
for opinions on the two choices of logo chose this image of Lady
Godiva.
The
results were presented to an advisory group of councillors set up
to look at the new image.
Their
recommendation will be presented to the cabinet on Wednesday, when
a final decision will be taken.
It
is expected that councillors will follow the public’s mood and
choose the same one.
Council
leader Nick Nolan has already revealed that "Option A"
was his favourite.
Cllr
Phil Townshend, cabinet member with responsibility for overseeing
the new look said he would be recommending option A:
“There
was an overwhelming response to the new corporate identity and
we have received nearly 2000 replies.
“I
would like to thank everyone for their speedy responses, and for
all of the comments and suggestions that we have received.”
Cllr
Derek Benefield, (Lib Dem, Upper Stoke), a member of the advisory
panel, added:
“I
fully endorse the choice for a new corporate identity. We need
to move with the times.
“This
new image is different but one that will stand out amongst the
best.”
Just
six per cent of people who responded preferred B, while 11 per
cent they had no favourite.
The
decision to have a new logo designed was taken because it was felt
that the current image of Lady Godiva was out of date.
Design
agency Spencer Landor found 23 different uses of the logo across
the council.
They
came up with an image that represented a forward-looking city, but
kept Coventry’s historic link with Lady Godiva.
Cllr
Townshend said the logo design cost £50,000, and it will be
gradually introduced when items are replaced.
He
added that abandoning the current cream background would save
money as white paper and paint would be a lot cheaper.
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