[07
FEB 01] JAGUAR NEWS
New
Drivers Wooed By Jaguar With X-TYPE
The
full specification of the next Jaguar to hit the roads has been
released, along with some stunning shots of the Coventry-designed
car.
JAGUAR'S X-TYPE
WILL COST FROM £22,000
The
X-Type will cost between £22,000 and £26,250 on the road and
will take the Coventry firm face-to-face with the BMW 3-Series,
Audi A4 and the Mercedes Benz C-Class.
It
is the smallest Jaguar to be built and is expected to double
Jaguar’s sales within two years, targeting a younger audience
and women drivers.
The
X-TYPE, which is 90 per cent recyclable, is fitted with Jaguar’s
Traction 4 all-wheel drive system as standard, and was designed
and built in record time at the Whitley plant in Coventry.
Options
include a touch-screen multimedia system, while the car has the
biggest amount of boot space ever in a Jaguar and a range of
security and safety equipment.
Managing
director Jonathan Browning said:
"The
X-TYPE connects Jaguar with a different type of customer. It
challenges existing perceptions of Jaguar, broadening the appeal
and the accessibility of the marque, and it drives forward our
ambitious growth strategy which began with the launch of the
S-TYPE in 1998.
“Today,
Jaguar is selling more cars in more markets than ever before,
and X-TYPE is targeted with helping us double sales once
again."
At
launch, five X-TYPE models are available: the entry level 2.5 V6,
the range-topping 2.5 and 3.0 V6 ‘Special Equipment’
(‘S.E.’), and the 2.5 and 3.0 V6 Sport, which have better
suspension.
Each
model has a five-speed manual transmission as standard, with a
fully electronic, five-speed automatic transmission optional
across the range.
The
automatic option can be switched between ‘normal’ and
‘sport’ driving modes. Cruise control is optional on all
models.
Chief
engineer Mike Cross said the driving experience was like fine wine
– a mixture of art and science.
He
said:
"The
X-TYPE’s nimble driving dynamics reward the enthusiast, as
well as reassuring the everyday driver.
"The
car’s outstanding combination of agility and refinement stems
from a blend of advanced engineering and intuitive know-how,
with each individual component having an influence on the ride
and handling.
“So
to achieve the perfect balance we carried out a great deal of
testing and fine-tuning. You could say it’s a little bit like
making a fine wine – part science, part art."
The
engines deliver 194 bhp (145 kW) in the 2.5 litre model and 231
bhp (172 kW) in the
3.0 litre.
The
X-TYPE also has an industry first for cars in the class, with a
7-inch widescreen LCD touch-screen display. This allows finger-tip
control of climate, audio and navigation systems, and
television tuner and telephone.
Another
innovation is the optional JaguarNet, one of the first systems of
its kind in the world. The system integrates cellular telephone
and satellite vehicle location technology, and gives emergency
roadside assistance and access to local information.
Voice
activation, a world-first for Jaguar when launched on S-TYPE in
1999, can also be specified.
It
gives voice control of the main functions of the audio, telephone
and climate control systems, and - for the first time - the
satellite navigation system and TV tuner, where fitted.
Standard
features across the range include air conditioning,
‘anti-trap’ electric windows, a 120 Watt audio system and
electric height adjust on the driver’s seat.
Safety
features include driver and front passenger occupancy sensing
systems, twin dual-stage frontal airbags, side airbags for driver
and front passenger, side curtain airbags for front and rear
occupants, load-limiting and pre-tensioning front seat belts,
three-point seat belts throughout and a collapsible brake pedal
mechanism.
The
car was designed using feedback from a worldwide consumer research
programme - Jaguar’s most intensive ever.
£300m
has been invested in transforming the old Ford Escort plant at
Haleswood. Around 3,000 jobs have been safeguarded and an
additional 500 created locally, with the establishment of a
65-acre supplier park alongside the plant, to feed components and
sub-assemblies to the production line on a just-in-time basis.
Marketing
director Phil Cazaly said:
"We
expect the X-TYPE to attract a significant number of new
customers, particularly younger people who previously may have
regarded a Jaguar as beyond their reach or as being unsuitable
for their active lifestyles.
"Delivering
practicality as well as performance and style, the X-TYPE
presents a completely new proposition.
“It
will help us to make rapid advances in areas where we have
traditionally been under-represented, such as with women drivers
and amongst ‘user-chooser’ company car drivers."
Prospective
customers car see all the details about the car, including photos
and video footage, at www.x-type.com
|