[06
SEP 00] JAGUAR NEWS
Jaguar Chews Up Its Prices As War Deepens
Jaguar
is to cut the cost of its complete range of cars and add extra
features for the 2001 range.
The
reduction in price and improvement in the package is equivalent
to an average 8.5 per cent saving, the company claims.
The
Coventry-based firm has seen record sales this year, but the
luxury market in which it competes has been heating up.
Would-be
Jaguar owners can now secure their status symbol for £26,700
– the new cost of the basic S-type 3.0. The previous on the
road price was £28,300 and £830 of extra features have been
added.
The
XJ series starts at £35,950, while there is a “value
improvement” of up to £4,755 on the XK sports car range.
TOP OF THE
RANGE - XKR CONVERTIBLE FOR JUST £63,350, A £3,755 CUT
One
example, the XK8 Coupe, now has an on-the-road price of £48700
– just £50 above its launch price in 1996, despite the
changes made to the car since then.
The
cuts have been introduced to restore customer confidence.
High-profile
campaigns criticising the cost of new cars, including a
broadside from the government, has led many people to hold off
buying a new vehicle in case prices fall.
Andrew
Lester, Director of UK Operations,said the cuts were to reassure
its customers that it is responsive to their needs.
He
said:
“Over
the past few years we have continuously improved the feature
specification of all our models, year on year.
“Today
the combination of real world price cuts and further standard
feature enhancements for the 2001 model year reaffirms
Jaguar’s longstanding reputation for unrivalled value for
money.”
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