Rugby is going continental later this month when the streets fill with market stalls selling wares from all over Europe.

The continental market between 15 and 17 June will feature both food and non-produce from Spain, Italy, Holland, France, Germany and Switzerland.

The traders will travel en masse across the channel and will be staying in a local hotel to boost the local economy.

It is hoped that representatives from Rugby’s twin towns of Evreux and Russelheim will be on hand to publicise their regions.

Rugby’s Mayor, Ish Mistry will open the event at 10am on 15 June.

Stalls will be set up in Market Place, High Street and some of Sheep Street.

The event is being organised by Rugby Town Centre Partnership – the group of local businesses and the Borough and County Councils to boost town centre prosperity.

Town Centre manager Robin Richter said:

“A genuine continental atmosphere will be created with a strolling accordionist playing music from the various countries involved, and of course all the stall-holders themselves, who will all attempt to speak English.

“This event has been so popular wherever it has been in the country and I’m sure the fact they are selling genuine continental goods will appeal to the people of Rugby.”

Town Centre Partnership chairman Nick Hunter added:

“It will be a bit of fun for all the family and hopefully will achieve its prime objective which is to reintroduce the people of Rugby to their town centre.”