Wedgwood will sponsor a new Victorian Tea Room in the Country Lifestyle feature area of the Royal Show. Founded in 1759 by Josiah Wedgwood, Wedgwood has since become recognised as one of the world's leading manufacturers of fine bone china and earthenware.

The Royal Agricultural Society of England (RASE) and Wedgwood have agreed a unique package which will see the promotion and use of Wedgwood's latest ceramic design, Sarah's Garden, in the new tea room. Carefully designed to reflect the English Garden and inspired by Josiah Wedgwood's wife, Sarah, the design illustrates the typical variety of fruits and flowers once found in her garden.

Adjacent to the tearoom a 'Children's Corner' dedicated to Beatrix Potter will allow younger visitors to sit on terracotta plant pots and watch characters such as Mrs Tiggywinkle, Peter Rabbit and Squirrel Nutkin on video.

Wedgwood's demonstration area offers the chance to meet the potters who create the world famous Jasper ware. Visitors will have the opportunity to decorate their own items by hand to take home.

Karen Pearson, from the Royal Agricultural Society of England (RASE), says:

"Our new RASE/NFU Country Lifestyle area features the very best of the country home, country garden and outdoor life. The link with 'Sarah's Garden' is ideal because its diversity of images and glorious colours capture the essence of nature and the English Garden. Set in the heart of our new Country Lifestyle area, it promises to be a relaxing haven for show-goers."

Carol Jones, from Wedgwood, says:

"We are delighted to be sponsoring the Wedgwood Tea Room and are looking forward to the major promotion of Sarah's Garden at the Royal Show. Our Beatrix Potter corner and demonstration area promise to provide a memorable experience for everybody."