Children will be able to frolic in the sand in Coventry city centre this weekend as Midsummer Madness settles in.

The seaside activities had been under threat of cancellation as organisers couldn’t find any sand for the event – until a local supplier stepped in to help.

Youngsters will now be able to build sand castles to their hearts’ content as there is 20 tonnes of the stuff thanks to Jewson Coventry.

The original contractor had to pull out, but Jewson will now deliver the sand to Shelton Square on Friday ready for the big day.

General Manager Neil Phillips said:

"We were delighted that we could contribute something like this to an event which obviously brings a great deal of pleasure to youngsters.

"It is a great idea in the summer to create a beach in the city centre and as soon as we heard about it Jewson wanted to be involved.

"Hopefully it will be a great day with a big turn out and the beach will get maximum use."

Gillian Lawless, Events and Promotions Manager for the City Centre Company, is delighted that Jewson has agreed to supply the sand and believes it will make it a day to remember.

She said:

"Last year the beach was the part of Midsummer Madness that really caught the imagination of the youngsters and it would have been a great shame to have been without it especially as Argos had already donated the play equipment.

"Now there is the opportunity for the young - and the young at heart - to build sand castles to their hearts' content."

Midsummer Madness kicks off at 11am and is packed with summery activities including a surf simulator, beach-style music courtesy of the Tropical Islanders and Breeze, a coconut shy, clowns, face painting and ice cream vendors."  

A full programme of activities is available from the City Centre Company on 024 7683 3671.
   

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