The internet is changing the
music industry so quickly that a Coventry training firm is running out
of space to teach people new skills.
Glasshouse Productions, based
in Upper York Street, Earlsdon, runs a series of specialist music
courses focusing on the music industry.
And following a series of
seminal changes in the way records are produced and marketed, demand
has shot through the roof.
Studios used for teaching
about music production are now full, and the size of the building is
the only thing holding the company back from expansion.
With technology improving, and
the expansion of the internet’s capabilities allowing music to be
sold without a CD changing hands, more and more people have been
looking to get the skills to get into the business.
Director Amos Anderson says
small business risk being left behind by the boom in technology unless
they start getting on board now and putting themselves at the cutting
edge.
He said his company had signed
up to the city’s CW2000 project which gives ADSL and internet
business advice, to get ahead of the game.
Mr Anderson said:
”Our involvement is to be
in the forefront of this technology, which is good news for the
people and musicians and local talents of Coventry.
“We want to try and create
a creative community that can cope with the new way of doing
business.”
With issues such as the
downloading of free music on the internet coming to a head in the
America courts, Mr Anderson said the major record companies were
likely to reach an agreement that could revolutionise people’s
leisure time.
He said:
“There will be new
services, where you can pay to download, or subscribe to an area
with all the music that you want in it.
“It will be like having
cable on television, you will be able to dip in and out when you
like. You won’t need to buy a physical product.
“Coventry has got the
chance to get ahead of this technology. We are training people to be
ready for this new business module so they can get involved.
“We
think we can work very closely with the universities and colleges
and be involved with any innovation that will benefit the city.”